Lenco International has been designing signage, graphics and wayfinding systems

for Holland America since 2001, and has been an ongoing contributor to all fourteen

of their current vessels ever since. Lenco has redesigned all the wayfinding, room naming, informative and safety signage on each vessel, ensuring safe, informed and efficient

on-board navigation for both customer and crew.


In 2004 Lenco were appointed to work on the Signature of Excellence programme,

a $556m fleet refit programme. An integral part of the design concept was an interchangeable operational and wayfinding system for all 13 ships managing

where Lenco  managed a $5.75 million spend on signage on behalf of the client.

Holland America said of this “The attention to detail provided by Lenco International

 while overseeing and directing the work of subcontractors, proved to be highly

successful throughout the execution of Holland America Line’s Signature of Excellence.”


Our relationship has continued to this day, with us completing signage and graphics

for Koningsdam in 2015 and nearing completion of Nieuw Statendam which

 is due to launch in December 2018.

+44 (0)1476 590297


Pembroke House, 53 George Street, Grantham, Lincolnshire, NG31 6QL

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