Lenco International has been designing signage, graphics and wayfinding systems
for Holland America since 2001, and has been an ongoing contributor to all fourteen
of their current vessels ever since. Lenco has redesigned all the wayfinding, room naming, informative and safety signage on each vessel, ensuring safe, informed and efficient
on-board navigation for both customer and crew.
In 2004 Lenco were appointed to work on the Signature of Excellence programme,
a $556m fleet refit programme. An integral part of the design concept was an interchangeable operational and wayfinding system for all 13 ships managing
where Lenco managed a $5.75 million spend on signage on behalf of the client.
Holland America said of this “The attention to detail provided by Lenco International
while overseeing and directing the work of subcontractors, proved to be highly
successful throughout the execution of Holland America Line’s Signature of Excellence.”
Our relationship has continued to this day, with us completing signage and graphics
for Koningsdam in 2015 and nearing completion of Nieuw Statendam which
is due to launch in December 2018.